Post by Forever Sunshine on May 21, 2013 22:58:24 GMT -5
The Army is planning to launch a new reality TV program, "Starting Strong," on June 2, aimed at recruiting 18- to 24-year-olds to enlist in the military.
The Army describes it as a "reality-TV inspired" advertisement, but it will look an awful lot like a standard TV show. There will be 10 episodes. Each is roughly 23 minutes long and is broken up by regular commercial breaks, and they're coming to your local TV station. A Facebook page for the series offers some teaser promotional photos.
"While we obviously can't and wouldn't produce entertainment content, this is a branded content series -- a long-form commercial, if you will," Ali Bettencourt, an Army spokeswoman, told CNNMoney.
money.cnn.com/2013/05/21/news/economy/army-reality-tv/index.html?hpt=hp_t3
The Army describes it as a "reality-TV inspired" advertisement, but it will look an awful lot like a standard TV show. There will be 10 episodes. Each is roughly 23 minutes long and is broken up by regular commercial breaks, and they're coming to your local TV station. A Facebook page for the series offers some teaser promotional photos.
"While we obviously can't and wouldn't produce entertainment content, this is a branded content series -- a long-form commercial, if you will," Ali Bettencourt, an Army spokeswoman, told CNNMoney.
money.cnn.com/2013/05/21/news/economy/army-reality-tv/index.html?hpt=hp_t3
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