Post by Forever Sunshine on Oct 11, 2012 8:58:54 GMT -5
Advertisers to ignore 'do-not-track' settings online
Three major advertising groups have announced plans to battle, protest or outright ignore “do-not-track” settings designed to protect your privacy online.
The do-not-track feature is meant to regulate the vast network of marketers and advertisers that have built a multi-billion dollar industry around gathering phone numbers, email addresses and other personal data online. It is built into the newest browser from every major maker, including Internet Explorer, Firefox, and Chrome.
But Microsoft’s consumer-friendly decision to enable the feature by default in IE 10 has lit up a debate on the topic -- and earned the ire of the advertising industry.
On Tuesday the Digital Advertising Alliance, which claims to represent more than 5,000 companies, announced plans to simply ignore the privacy flag in Internet Explorer.
www.foxnews.com/tech/2012/10/10/got-privacy-advertisers-to-ignore-do-not-track-settings-online/
Three major advertising groups have announced plans to battle, protest or outright ignore “do-not-track” settings designed to protect your privacy online.
The do-not-track feature is meant to regulate the vast network of marketers and advertisers that have built a multi-billion dollar industry around gathering phone numbers, email addresses and other personal data online. It is built into the newest browser from every major maker, including Internet Explorer, Firefox, and Chrome.
But Microsoft’s consumer-friendly decision to enable the feature by default in IE 10 has lit up a debate on the topic -- and earned the ire of the advertising industry.
On Tuesday the Digital Advertising Alliance, which claims to represent more than 5,000 companies, announced plans to simply ignore the privacy flag in Internet Explorer.
www.foxnews.com/tech/2012/10/10/got-privacy-advertisers-to-ignore-do-not-track-settings-online/
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